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GEO

Generative engine optimization and the content signals that influence AI recommendations.

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All GEO articles

GEO

Jun 24, 20269 min read

What Affects Brand Mentions in AI Answers: 7 Signals That Decide Who Gets Named

The factors that get a brand named in AI answers are mostly off your own site — and mostly not the ones SEO trained you to chase. Here's what the 2025–2026 studies actually found, ranked, with a next step for each.

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Questoro Editorial

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GEO

Jun 19, 202610 min read

GEO vs SEO: The Plain Difference and How to Run Both in 2026

SEO earns rankings and clicks; GEO earns citations inside AI answers. They overlap more than the hype admits. Here's the plain difference, when to lead with each, and one workflow that does both.

Author

Questoro Editorial

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GEO

Jun 17, 202610 min read

GEO vs AEO: The Real Difference and How to Use Both in 2026

AEO makes you the direct answer; GEO makes you the cited source AI trusts. They overlap more than vendors admit. Here's the plain difference, when to lead with each, and one workflow that does both.

Author

Questoro Editorial

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GEO

Jun 11, 20269 min read

How to Improve Brand Visibility in ChatGPT: A 2026 GEO Case Study Playbook

If buyers ask ChatGPT for recommendations and never hear your name, you're not on the shortlist. Here's the input-game playbook — with a real community case — for fixing brand visibility in ChatGPT.

Author

Questoro Editorial

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GEO

Jun 9, 202610 min read

How Expert Content Affects AI Visibility: The Mechanism Behind AI Citations

Models don't reward the claim of expertise — they reward the evidence of it. Here's how expert content affects AI visibility, with a workflow, examples, and a checklist.

Author

Questoro Editorial

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GEO

Jun 9, 20269 min read

How Reviews Affect GEO: Turning Customer Feedback Into AI Citations

Star ratings are a summary. AI models read the story behind them. Here's how reviews affect GEO — and how to turn feedback into AI citations.

Author

Questoro Editorial

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GEO

Jun 3, 20269 min read

How Generative Engine Optimization Works: The AI Search Pipeline Explained

A plain-language walk through the AI answer pipeline — retrieval, ranking, synthesis — and the levers that decide whether a generative engine cites you.

Author

Questoro Editorial

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